As Marketing Director, I was hired to rebrand the company’s image to bring them into the 21st century. I aimed to target the cool vibe the music scene often portrays. I chose to use the purple and blue logo on a dark color scheme to make it pop. The rebrand included a website, business cards, marketing materials, a new catalog, and more.

During my time there I also introduced, planned, and executed the first annual open house. The owners opted for a super hero theme and I created all the marketing, recruited all the vendors, and organized the entire event. The event included giveaways at the door for all attendees that included a branded LPD Music bag, drumsticks, guitar picks, and more. During the event, we ran a closeout sale on many items where a catalog which I produced was provided to guests. I also organized raffles of donated items from various vendors. It was a huge success and was written up in one of the industry magazines.

Towards the end of my time with the company, I designed a new trade show booth which highlighted some of the top brands the company featured. I did much of the product photography and design of all graphics.